Wheels are arguably the most important part of a skateboard, responsible for roll speed, comfort, and traction. Cheap urethane is sluggish, uncomfortable, and unpredictable. While it is easy to copy the shape and color of a wheel and call it high quality, it requires a lot of experience, knowledge and testing to produce a wheel that rolls fast, stays round, and provides a predictable, safe ride. Time is too valuable to waste on mediocre experiences. After feeling the joy of riding good wheels, you will never go back. The guys from Hawgs has spent years dialling in the absolute best custom formulas to balance the needs of riders in various situations.